{"id":184,"date":"2026-08-27T18:44:22","date_gmt":"2026-08-27T09:44:22","guid":{"rendered":"https:\/\/rirakura.co.jp\/blog\/?p=184"},"modified":"2026-08-27T18:44:22","modified_gmt":"2026-08-27T09:44:22","slug":"sweets-event-product-development-strategy","status":"publish","type":"post","link":"https:\/\/rirakura.co.jp\/blog\/2026\/08\/27\/sweets-event-product-development-strategy\/","title":{"rendered":"\u30b9\u30a4\u30fc\u30c4\u50ac\u4e8b\u3067\u6ce8\u76ee\u3055\u308c\u308b\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u6226\u7565"},"content":{"rendered":"<p>\u300c\u65b0\u3057\u3044\u30b9\u30a4\u30fc\u30c4\u3092\u958b\u767a\u3057\u3066\u3082\u3001\u50ac\u4e8b\u3067\u306e\u58f2\u308c\u884c\u304d\u304c\u3044\u307e\u3044\u3061\u300d\u300c\u8a71\u984c\u6027\u306e\u3042\u308b\u5546\u54c1\u3092\u4f5c\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u305f\u3044\u300d\u2015\u2015\u30b9\u30a4\u30fc\u30c4\u4e8b\u696d\u8005\u306e\u65b9\u3005\u304b\u3089\u3001\u3053\u3046\u3057\u305f\u304a\u60a9\u307f\u3092\u3088\u304f\u4f3a\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3093\u306b\u3061\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30ea\u30e9\u30af\u30e9\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u5343\u8449\u770c\u67cf\u5e02\u3067\u30c9\u30e9\u30a4\u30d8\u30c3\u30c9\u30b9\u30d1\u5c02\u9580\u5e97\u300c\u30a2\u30ea\u30a8\u30b9\u67cf\u300d\u3084\u8db3\u3064\u307c\u30ea\u30d5\u30ec\u5c02\u9580\u5e97\u300c\u30eb\u30ca\u30b9\u30d1\u67cf\u300d\u3092\u904b\u55b6\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u30b9\u30a4\u30fc\u30c4\u30fb\u6d0b\u83d3\u5b50\u306e\u5546\u54c1\u958b\u767a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u50ac\u4e8b\u3067\u6ce8\u76ee\u3055\u308c\u308b\u30b9\u30a4\u30fc\u30c4\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u81ea\u793e\u306e\u7d4c\u9a13\u3092\u3082\u3068\u306b\u8a73\u3057\u304f\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n<h2>\u50ac\u4e8b\u3067\u6ce8\u76ee\u3055\u308c\u308b\u30b9\u30a4\u30fc\u30c4\u306e\u958b\u767a\u304c\u96e3\u3057\u3044\u7406\u7531<\/h2>\n<p>\u30b9\u30a4\u30fc\u30c4\u696d\u754c\u306f\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u3001\u591a\u304f\u306e\u5546\u54c1\u304c\u5e02\u5834\u306b\u6295\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u50ac\u4e8b\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u7f8e\u5473\u3057\u3044\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8a71\u984c\u6027\u3084\u72ec\u81ea\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u72ec\u81ea\u6027\u3092\u8ffd\u6c42\u3057\u3059\u304e\u308b\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u30ba\u30ec\u304c\u751f\u3058\u308b\u30ea\u30b9\u30af\u3082\u3042\u308a\u3001\u3053\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5546\u54c1\u958b\u767a\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u3044\u304b\u306b\u7684\u78ba\u306b\u6349\u3048\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u6d41\u884c\u3092\u8ffd\u3046\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3084\u4f53\u9a13\u3092\u5f15\u304d\u51fa\u3059\u8981\u7d20\u306e\u7d44\u307f\u8fbc\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001SNS\u3067\u8a71\u984c\u306b\u306a\u308b\u30b9\u30a4\u30fc\u30c4\u306f\u3001\u898b\u305f\u76ee\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3084\u30e6\u30cb\u30fc\u30af\u306a\u5473\u308f\u3044\u304c\u9375\u3068\u306a\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u50ac\u4e8b\u3067\u6210\u529f\u3059\u308b\u30b9\u30a4\u30fc\u30c4\u958b\u767a\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<h3>1. \u5e02\u5834\u8abf\u67fb\u3092\u5fb9\u5e95\u3059\u308b<\/h3>\n<ul>\n<li>\u50ac\u4e8b\u306e\u53c2\u52a0\u8005\u5c64\u3084\u904e\u53bb\u306e\u4eba\u6c17\u5546\u54c1\u3092\u5fb9\u5e95\u7684\u306b\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u6d88\u8cbb\u8005\u30c8\u30ec\u30f3\u30c9\u3084\u6d41\u884c\u306e\u5473\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u3089\u3092\u53d6\u308a\u5165\u308c\u305f\u5546\u54c1\u306e\u4f01\u753b\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u5177\u4f53\u7684\u306a\u624b\u9806\u3068\u3057\u3066\u3001\u53c2\u52a0\u4e88\u5b9a\u306e\u50ac\u4e8b\u306e\u904e\u53bb\u306e\u958b\u50ac\u30c7\u30fc\u30bf\u3092\u8abf\u3079\u3001\u4eba\u6c17\u5546\u54c1\u306e\u7279\u5fb4\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u30cd\u30c3\u30c8\u4e0a\u306e\u30ec\u30d3\u30e5\u30fc\u3084SNS\u306e\u6295\u7a3f\u3082\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>2. \u8a66\u4f5c\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7e70\u308a\u8fd4\u3059<\/h3>\n<ul>\n<li>\u8a66\u4f5c\u6bb5\u968e\u3067\u5b9f\u969b\u306b\u6d88\u8cbb\u8005\u306b\u8a66\u98df\u3057\u3066\u3082\u3089\u3044\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u3067\u5546\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u78e8\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/li>\n<li>\u7279\u306b\u50ac\u4e8b\u306b\u51fa\u5c55\u3059\u308b\u5834\u5408\u3001\u8a66\u98df\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u3066\u30ea\u30a2\u30eb\u306a\u610f\u898b\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<li>\u8a66\u98df\u4f1a\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u5834\u6240\u3084\u5f62\u5f0f\u3092\u9078\u3073\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u82e5\u5e74\u5c64\u3092\u72d9\u3046\u306a\u3089SNS\u3067\u8a66\u98df\u4f1a\u306e\u52df\u96c6\u3092\u3059\u308b\u306a\u3069\u3001\u53c2\u52a0\u8005\u306e\u96c6\u3081\u65b9\u3082\u6226\u7565\u306e\u4e00\u90e8\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>3. \u72ec\u81ea\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u6301\u305f\u305b\u308b<\/h3>\n<ul>\n<li>\u5546\u54c1\u306e\u80cc\u666f\u3084\u958b\u767a\u7d4c\u7def\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u5730\u57df\u306e\u7279\u7523\u54c1\u3092\u6d3b\u7528\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u30c6\u30fc\u30de\u3084\u5b63\u7bc0\u611f\u3092\u610f\u8b58\u3057\u305f\u5546\u54c1\u3092\u4f5c\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<li>\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u5730\u5143\u306e\u679c\u7269\u3092\u4f7f\u3063\u305f\u30b9\u30a4\u30fc\u30c4\u306f\u3001\u305d\u306e\u679c\u7269\u306e\u751f\u7523\u8005\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4ea4\u3048\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306b\u89aa\u3057\u307f\u3084\u3059\u3055\u3092\u52a0\u3048\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8: \u30b9\u30a4\u30fc\u30c4\u958b\u767a\u306e\u9032\u884c\u7ba1\u7406<\/h2>\n<ul>\n<li>\u5e02\u5834\u8abf\u67fb\u306f\u5341\u5206\u304b\uff1f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u8a66\u4f5c\u54c1\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\uff1f\u8a66\u98df\u4f1a\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li>\u5546\u54c1\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u6d88\u8cbb\u8005\u304c\u5171\u611f\u3067\u304d\u308b\u8981\u7d20\u3092\u7d44\u307f\u8fbc\u3093\u3067\u3044\u308b\u304b\uff1f<\/li>\n<li>\u50ac\u4e8b\u5411\u3051\u306b\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7528\u610f\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<h2>\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<h3>Q1: \u30b9\u30a4\u30fc\u30c4\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u3069\u306e\u3088\u3046\u306b\u628a\u63e1\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<p>A1: \u30c8\u30ec\u30f3\u30c9\u306fSNS\u3084\u696d\u754c\u5c02\u9580\u8a8c\u3001\u6d88\u8cbb\u8005\u306e\u58f0\u3092\u30ea\u30b5\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3084Twitter\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u6d41\u884c\u3092\u63b4\u3080\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h3>Q2: \u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8a66\u4f5c\u3092\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n<p>A2: 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