{"id":190,"date":"2026-08-28T21:31:17","date_gmt":"2026-08-28T12:31:17","guid":{"rendered":"https:\/\/rirakura.co.jp\/blog\/?p=190"},"modified":"2026-08-28T21:31:17","modified_gmt":"2026-08-28T12:31:17","slug":"summer-salon-campaign-ideas","status":"publish","type":"post","link":"https:\/\/rirakura.co.jp\/blog\/2026\/08\/28\/summer-salon-campaign-ideas\/","title":{"rendered":"\u590f\u306e\u30b5\u30ed\u30f3\u9591\u6563\u671f\u3092\u72d9\u3063\u305f\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30a2\u30a4\u30c7\u30a2"},"content":{"rendered":"<p>\u300c\u590f\u306e\u30b5\u30ed\u30f3\u9591\u6563\u671f\u3001\u3069\u3046\u306b\u304b\u3057\u3066\u96c6\u5ba2\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u300c\u65b0\u898f\u9867\u5ba2\u306f\u6765\u308b\u3051\u308c\u3069\u3001\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u300d\u2015\u2015\u30b5\u30ed\u30f3\u7d4c\u55b6\u8005\u306e\u7686\u69d8\u304b\u3089\u3001\u3053\u3046\u3057\u305f\u304a\u58f0\u3092\u3088\u304f\u8033\u306b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3093\u306b\u3061\u306f\u3001\u682a\u5f0f\u4f1a\u793e\u30ea\u30e9\u30af\u30e9\u3067\u3059\u3002\u79c1\u305f\u3061\u306f\u5343\u8449\u770c\u67cf\u5e02\u3067\u3001\u30c9\u30e9\u30a4\u30d8\u30c3\u30c9\u30b9\u30d1\u5c02\u9580\u5e97\u300c\u30a2\u30ea\u30a8\u30b9\u67cf\u300d\u3068\u8db3\u3064\u307c\u30ea\u30d5\u30ec\u5c02\u9580\u5e97\u300c\u30eb\u30ca\u30b9\u30d1\u67cf\u300d\u3092\u904b\u55b6\u3057\u3001\u30b5\u30ed\u30f3\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u958b\u767a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u590f\u306e\u9591\u6563\u671f\u3092\u4e57\u308a\u8d8a\u3048\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30a2\u30a4\u30c7\u30a2\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<h2>\u590f\u306e\u9591\u6563\u671f\u304c\u8a2a\u308c\u308b\u7406\u7531<\/h2>\n<p>\u590f\u306f\u591a\u304f\u306e\u30b5\u30ed\u30f3\u3067\u9591\u6563\u671f\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u591a\u304f\u306e\u4eba\u304c\u4f11\u6687\u3092\u5229\u7528\u3057\u3066\u65c5\u884c\u306b\u51fa\u304b\u3051\u308b\u3053\u3068\u3084\u3001\u6691\u3055\u306b\u3088\u308b\u5916\u51fa\u306e\u6291\u5236\u304c\u539f\u56e0\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5b63\u7bc0\u7279\u6709\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u884c\u4e8b\u304c\u96c6\u4e2d\u3059\u308b\u305f\u3081\u3001\u30b5\u30ed\u30f3\u306e\u512a\u5148\u9806\u4f4d\u304c\u4e0b\u304c\u308b\u3053\u3068\u3082\u8981\u56e0\u306e\u4e00\u3064\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u590f\u306f\u808c\u306e\u9732\u51fa\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u3084\u8131\u6bdb\u306a\u3069\u7279\u5b9a\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u9700\u8981\u304c\u96c6\u4e2d\u3057\u304c\u3061\u3067\u3001\u4ed6\u306e\u65bd\u8853\u306e\u5229\u7528\u983b\u5ea6\u304c\u4e0b\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30a2\u30a4\u30c7\u30a2\u3068\u305d\u306e\u5b9f\u8df5\u65b9\u6cd5<\/h2>\n<h3>1. \u590f\u9650\u5b9a\u306e\u7279\u5225\u30e1\u30cb\u30e5\u30fc\u3092\u63d0\u4f9b\u3059\u308b<\/h3>\n<ul>\n<li><strong>\u5b63\u7bc0\u611f\u3092\u6d3b\u304b\u3057\u305f\u30e1\u30cb\u30e5\u30fc\u958b\u767a\uff1a<\/strong>\u590f\u306e\u6691\u3055\u3092\u548c\u3089\u3052\u308b\u65bd\u8853\u3084\u3001\u30d5\u30ec\u30c3\u30b7\u30e5\u306a\u9999\u308a\u3092\u53d6\u308a\u5165\u308c\u305f\u30e1\u30cb\u30e5\u30fc\u3092\u8003\u6848\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30df\u30f3\u30c8\u3084\u30ec\u30e2\u30f3\u30b0\u30e9\u30b9\u3092\u4f7f\u7528\u3057\u305f\u30a2\u30ed\u30de\u30de\u30c3\u30b5\u30fc\u30b8\u306f\u6dbc\u611f\u52b9\u679c\u304c\u3042\u308a\u3001\u30ea\u30d5\u30ec\u30c3\u30b7\u30e5\u306b\u6700\u9069\u3067\u3059\u3002<\/li>\n<li><strong>\u65b0\u898f\u30fb\u65e2\u5b58\u9867\u5ba2\u5411\u3051\u306e\u7279\u5178\uff1a<\/strong>\u65b0\u898f\u9867\u5ba2\u306b\u306f\u5272\u5f15\u7279\u5178\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u306f\u30ea\u30d4\u30fc\u30c8\u5272\u5f15\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u518d\u6765\u5e97\u306e\u4fc3\u9032\u3092\u56f3\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u521d\u56de\u5229\u7528\u6642\u306b\u6b21\u56de\u4e88\u7d04\u3067\u306e\u5272\u5f15\u3092\u8a34\u6c42\u3059\u308b\u306e\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>\u5177\u4f53\u4f8b\u3068\u624b\u9806<\/h3>\n<ul>\n<li><strong>\u30e1\u30cb\u30e5\u30fc\u958b\u767a\u306e\u30b9\u30c6\u30c3\u30d7\uff1a<\/strong>1. \u590f\u306b\u4eba\u6c17\u306e\u3042\u308b\u9999\u308a\u3084\u6210\u5206\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7 2. \u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u30cb\u30fc\u30ba\u8abf\u67fb 3. \u30b9\u30bf\u30c3\u30d5\u3068\u8a66\u4f5c\u30fb\u691c\u8a0e\u4f1a\u3092\u5b9f\u65bd 4. \u9650\u5b9a\u30e1\u30cb\u30e5\u30fc\u3068\u3057\u3066\u5c0e\u5165<\/li>\n<li><strong>\u7279\u5178\u306e\u8a2d\u5b9a\u65b9\u6cd5\uff1a<\/strong>1. \u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6765\u5e97\u983b\u5ea6\u3092\u78ba\u8a8d 2. \u5272\u5f15\u7387\u3084\u7279\u5178\u3092\u6c7a\u5b9a 3. \u5e97\u5185POP\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3067\u544a\u77e5<\/li>\n<\/ul>\n<h3>2. SNS\u3092\u6d3b\u7528\u3057\u305f\u96c6\u5ba2<\/h3>\n<ul>\n<li><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\u3067\u8a34\u6c42\u3059\u308b\uff1a<\/strong>\u590f\u3089\u3057\u3044\u660e\u308b\u3044\u8272\u5408\u3044\u3084\u6dbc\u3057\u3052\u306a\u30a4\u30e1\u30fc\u30b8\u3092SNS\u5e83\u544a\u306b\u4f7f\u7528\u3057\u3001\u8996\u899a\u7684\u306b\u8a34\u6c42\u3057\u307e\u3059\u3002\u7279\u306b\u6620\u50cf\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u898b\u308b\u4eba\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u304f\u3001\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u62e1\u6563\uff1a<\/strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u9650\u5b9a\u306e\u7279\u5225\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u50ac\u3057\u3001\u62e1\u6563\u3092\u4fc3\u3059\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u6295\u7a3f\u3092\u30b7\u30a7\u30a2\u3057\u3066\u304f\u308c\u305f\u65b9\u9650\u5b9a\u3067\u25cb\u25cb\uff05\u30aa\u30d5\u300d\u306a\u3069\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h3>\n<ul>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u3068KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u8a34\u6c42\u5185\u5bb9\u306e\u8a2d\u8a08<\/li>\n<li>\u5e83\u544a\u306e\u914d\u4fe1\u6642\u9593\u5e2f\u3084\u983b\u5ea6\u306e\u6700\u9069\u5316<\/li>\n<li>\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u6539\u5584\u70b9\u3092\u53cd\u6620<\/li>\n<\/ul>\n<h3>3. \u4f53\u9a13\u578b\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac<\/h3>\n<ul>\n<li><strong>\u590f\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3084\u4f53\u9a13\u4f1a\uff1a<\/strong>\u30b5\u30ed\u30f3\u5185\u3067\u7c21\u5358\u306a\u30bb\u30eb\u30d5\u30b1\u30a2\u65b9\u6cd5\u3084\u30b9\u30a4\u30fc\u30c4\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3057\u3001\u53c2\u52a0\u8005\u306b\u306f\u7279\u5178\u3092\u4ed8\u4e0e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u5f37\u5316\u3057\u3001\u518d\u6765\u5e97\u306e\u304d\u3063\u304b\u3051\u3092\u4f5c\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u5730\u57df\u3068\u306e\u9023\u643a\uff1a<\/strong>\u5730\u57df\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u9023\u643a\u3057\u3001\u5171\u540c\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u65b0\u305f\u306a\u9867\u5ba2\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u5730\u57df\u306e\u5546\u5e97\u8857\u3084\u30a4\u30d9\u30f3\u30c8\u4e3b\u50ac\u8005\u3068\u5354\u529b\u3059\u308c\u3070\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u3088\u304f\u3042\u308b\u8cea\u554f<\/h3>\n<ul>\n<li><strong>Q. \u30a4\u30d9\u30f3\u30c8\u306e\u544a\u77e5\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/strong><br \/>A. \u5e97\u5185\u30dd\u30b9\u30bf\u30fc\u3084SNS\u3001\u5730\u57df\u306e\u60c5\u5831\u8a8c\u306a\u3069\u591a\u89d2\u7684\u306b\u544a\u77e5\u3092\u884c\u3046\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u76f4\u63a5\u7684\u306a\u6848\u5185\u3082\u6709\u52b9\u3067\u3059\u3002<\/li>\n<li><strong>Q. \u30b3\u30b9\u30c8\u304c\u5fc3\u914d\u3067\u3059\u304c\u3001\u4f4e\u4e88\u7b97\u3067\u3067\u304d\u308b\u65b9\u6cd5\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong><br \/>A. SNS\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u4f4e\u30b3\u30b9\u30c8\u3067\u5b9f\u65bd\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u5730\u57df\u306e\u5546\u5e97\u8857\u3084\u4ed6\u306e\u5e97\u8217\u3068\u5171\u540c\u3067\u884c\u3046\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30b3\u30b9\u30c8\u3092\u5206\u62c5\u3059\u308b\u3053\u3068\u3067\u8ca0\u62c5\u3092\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>\u81ea\u793e\u30b5\u30ed\u30f3\u306e\u5b9f\u8df5\u304b\u3089\u5f97\u305f\u77e5\u898b<\/h2>\n<p>\u30a2\u30ea\u30a8\u30b9\u67cf\u30fb\u30eb\u30ca\u30b9\u30d1\u67cf\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u590f\u5b63\u9650\u5b9a\u3067\u5b9f\u65bd\u3057\u3001\u591a\u304f\u306e\u30ea\u30d4\u30fc\u30c8\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u3001\u590f\u9650\u5b9a\u306e\u65bd\u8853\u30e1\u30cb\u30e5\u30fc\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002\u307e\u305f\u3001SNS\u3092\u6d3b\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u4f4e\u4e88\u7b97\u306a\u304c\u3089\u5927\u304d\u306a\u96c6\u5ba2\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30a2\u30a4\u30c7\u30a2\u306f\u5b9f\u969b\u306b\u8a66\u884c\u932f\u8aa4\u3092\u91cd\u306d\u3066\u5f97\u305f\u3082\u306e\u3067\u3001\u30b5\u30ed\u30f3\u904b\u55b6\u306b\u304a\u3051\u308b\u73fe\u5834\u611f\u3092\u4f34\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001SNS\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u4fee\u6b63\u3092\u91cd\u306d\u3001\u6700\u9069\u306a\u8a34\u6c42\u65b9\u6cd5\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u590f\u306e\u9591\u6563\u671f\u3092\u4e57\u308a\u8d8a\u3048\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u5b63\u7bc0\u611f\u3092\u53d6\u308a\u5165\u308c\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3001\u52b9\u679c\u7684\u306a\u96c6\u5ba2\u624b\u6bb5\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u6226\u7565\u3067\u3059\u3002\u30b5\u30ed\u30f3\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u3001\u7d99\u7d9a\u7684\u306a\u30ea\u30d4\u30fc\u30c8\u306b\u3064\u306a\u304c\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u4e0a\u3052\u307e\u3057\u3087\u3046\u3002\u5f0a\u793e\u306e\u300c\u30b5\u30ed\u30ab\u30eb\u300d\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u3053\u3046\u3057\u305f\u4ed5\u7d44\u307f\u3065\u304f\u308a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u25bc\u95a2\u9023\u30b5\u30fc\u30d3\u30b9<br \/>\u30b5\u30ed\u30ab\u30eb\uff08\u63a5\u5ba2\u54c1\u8cea\u00d7\u30ea\u30d4\u30fc\u30c8\u6539\u5584\uff09: <a 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