{"id":196,"date":"2026-08-30T16:30:15","date_gmt":"2026-08-30T07:30:15","guid":{"rendered":"https:\/\/rirakura.co.jp\/blog\/?p=196"},"modified":"2026-08-30T16:30:15","modified_gmt":"2026-08-30T07:30:15","slug":"salon-repeat-rate-strategy","status":"publish","type":"post","link":"https:\/\/rirakura.co.jp\/blog\/2026\/08\/30\/salon-repeat-rate-strategy\/","title":{"rendered":"\u30b5\u30ed\u30f3\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u79d8\u8a23: 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\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528<\/h3>\n<ul>\n<li>\u65bd\u8853\u5f8c\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u901a\u3058\u3066\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u5411\u4e0a\u306b\u5f79\u7acb\u3066\u307e\u3059\u3002<\/li>\n<li>\u9867\u5ba2\u306e\u610f\u898b\u3092\u771f\u646f\u306b\u53d7\u3051\u6b62\u3081\u3001\u6539\u5584\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u611f\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u624b\u9806\u3068\u3057\u3066\u306f\u3001\u65bd\u8853\u5f8c\u306b\u77ed\u3044\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u30e1\u30fc\u30eb\u3084QR\u30b3\u30fc\u30c9\u3067\u9001\u4fe1\u3057\u3001\u9867\u5ba2\u306e\u58f0\u3092\u96c6\u3081\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u304c\u898b\u3064\u304b\u308c\u3070\u3001\u305d\u308c\u3092\u30b9\u30bf\u30c3\u30d5\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u5171\u6709\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u306b\u52aa\u3081\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u6539\u5584\u3057\u305f\u3053\u3068\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306e\u610f\u898b\u304c\u53cd\u6620\u3055\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u3001\u4fe1\u983c\u611f\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n<h3>3. \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/h3>\n<ul>\n<li>\u6765\u5e97\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3044\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/li>\n<li>\u30e1\u30fc\u30eb\u3084SNS\u3092\u6d3b\u7528\u3057\u3001\u6b21\u56de\u4e88\u7d04\u306e\u4fc3\u3057\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u6848\u5185\u3092\u884c\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30e1\u30fc\u30eb\u3084SNS\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u65bd\u8853\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u611f\u8b1d\u306e\u6c17\u6301\u3061\u3092\u4f1d\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u6b21\u56de\u4e88\u7d04\u306e\u969b\u306b\u4f7f\u3048\u308b\u30af\u30fc\u30dd\u30f3\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u518d\u8a2a\u306e\u52d5\u6a5f\u4ed8\u3051\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u5e38\u306b\u30b5\u30ed\u30f3\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u611f\u899a\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n<h2>\u25a0\u5177\u4f53\u7684\u306a\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u5b9f\u8df5\u3092\u30b5\u30dd\u30fc\u30c8<\/h2>\n<p>\u4ee5\u4e0b\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306e\u53d6\u308a\u7d44\u307f\u3092\u52b9\u7387\u7684\u306b\u5b9f\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u521d\u56de\u8a2a\u554f\u6642\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u9805\u76ee\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u9867\u5ba2\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u304b\u3002<\/li>\n<li>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5b9a\u671f\u7684\u306b\u53ce\u96c6\u3057\u3001\u30b9\u30bf\u30c3\u30d5\u9593\u3067\u5171\u6709\u3057\u3066\u3044\u308b\u304b\u3002<\/li>\n<li>\u9867\u5ba2\u3078\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u6b21\u56de\u4e88\u7d04\u306e\u4fc3\u3057\u3092\u884c\u3063\u3066\u3044\u308b\u304b\u3002<\/li>\n<li>\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u60c5\u5831\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3057\u3066\u3044\u308b\u304b\u3002<\/li>\n<\/ul>\n<h2>\u25a0\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<h3>Q1: \u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u3069\u3093\u306a\u521d\u56de\u7279\u5178\u304c\u52b9\u679c\u7684\u3067\u3059\u304b\uff1f<\/h3>\n<p>A1: \u521d\u56de\u7279\u5178\u3068\u3057\u3066\u4eba\u6c17\u304c\u3042\u308b\u306e\u306f\u3001\u6b21\u56de\u5272\u5f15\u3084\u30aa\u30d7\u30b7\u30e7\u30ca\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u7121\u6599\u63d0\u4f9b\u3067\u3059\u3002\u307e\u305f\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30c9\u30ea\u30f3\u30af\u3084\u65bd\u8853\u5f8c\u306e\u304a\u571f\u7523\u306a\u3069\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u5fc3\u9063\u3044\u3082\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<h3>Q2: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u3082\u3068\u306b\u3057\u305f\u6539\u5584\u4f8b\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/h3>\n<p>A2: \u4f8b\u3048\u3070\u3001\u65bd\u8853\u4e2d\u306e\u7167\u660e\u304c\u660e\u308b\u3059\u304e\u308b\u3068\u3044\u3046\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u3001\u30e9\u30a4\u30c8\u306e\u5f37\u3055\u3092\u8abf\u6574\u3057\u305f\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5f85\u3061\u6642\u9593\u304c\u9577\u3044\u3068\u3044\u3046\u610f\u898b\u306b\u5bfe\u3057\u3066\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3092\u6539\u5584\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u6848\u5185\u3092\u5fc3\u639b\u3051\u305f\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u25a0\u81ea\u793e\u30b5\u30ed\u30f3\u306e\u53d6\u308a\u7d44\u307f\u304b\u3089\u5f97\u305f\u77e5\u898b<\/h2>\n<p>\u79c1\u305f\u3061\u306e\u30b5\u30ed\u30f3\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u5b9f\u8df5\u3057\u3001\u6b21\u56de\u4e88\u7d04\u738760%\u8d85\u3068\u3044\u3046\u6210\u679c\u3092\u4e0a\u3052\u3066\u304d\u307e\u3057\u305f\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30ea\u30a8\u30b9\u67cf\u3067\u306f\u3001\u9867\u5ba2\u306e\u597d\u307f\u306b\u5fdc\u3058\u305f\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u306e\u65bd\u8853\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u7279\u5225\u306a\u4f53\u9a13\u3092\u6f14\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30eb\u30ca\u30b9\u30d1\u67cf\u3067\u306f\u3001\u65bd\u8853\u5f8c\u306b\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306b\u6d3b\u304b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3057\u3001\u5b63\u7bc0\u3054\u3068\u306b\u5909\u308f\u308b\u30c8\u30ec\u30f3\u30c9\u306b\u5bfe\u5fdc\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3082\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e38\u306b\u65b0\u9bae\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\u25a0\u307e\u3068\u3081<\/h2>\n<p>\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3088\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u6539\u5584\u306f\u3001\u5358\u306a\u308b\u65bd\u7b56\u306e\u4e00\u74b0\u3067\u306f\u306a\u304f\u3001\u30b5\u30ed\u30f3\u306e\u672c\u8cea\u7684\u306a\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u307e\u305a\u306f\u81ea\u5e97\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u6d41\u308c\u3092\u898b\u76f4\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7b56\u3092\u5b9f\u884c\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u30b5\u30ed\u30f3\u306e\u96c6\u5ba2\u3068\u30ea\u30d4\u30fc\u30c8\u6539\u5584\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u300c\u30b5\u30ed\u30ab\u30eb\u300d\u3082\u3001\u305c\u3072\u6d3b\u7528\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u25bc\u95a2\u9023\u30b5\u30fc\u30d3\u30b9<br 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